XANT is powered by REAL DATA
Real Data™ is the secret sauce powering meaningful results with AI. It is behavioral, real-time and derived from collective human experiences. Think the “wisdom of the crowd.”
How it works
Activating Collective Human Experiences
Real Data captures experiential data on the behaviors of all buyers and sellers on our platform in real-time. XANT anonymizes and encrypts the data and delivers the insights directly to reps within our solutions, helping accelerate revenue and solve problems AI and CRM alone cannot. Real Data enriches and extends customer data to identify who the real buyers are, how they behave, and how reps should engage with them.